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LIST of MBA JOURNALS & MAGAZINES

LIST of MBA JOURNALS & MAGAZINES Journal of Knowledge Management

Journal of Organizational Behavior

Journal of System Management

Journal of International Busines Law

Effective Executive

Global CEO

E-Business

Marketing Management

Marketing Mastermind

Case Folio

Charter Financial Analyst

HRM Review

MBA Review

Asian Journal of Management Cases

Global Business Review

International Journal of Rural Management

Journal of Human Values

The Journal of Entrepreneurship

Financial Executive

Harvard Business Review

Journal of Human Resources *

Journal of International Marketing *

Six Sigma Forum

Quality Management Journal *

BusinessWorld

Indian Management

MBA JOURNAL ISSUES: NOV-2008

EFFECTIVE EXECUTIVE
vol.11 No.11(NOV)

CONTENTS

• The Fortune at the Bottom of the Pyramid begins with understanding Target the Bop...10
• Reaching Underserved markets effectively Focus on obvious....................21
• The unfinished business of economic development wanted : new solutions .....32
• BOP Markets An opportunity for alternative business models............50
• Challenges insuring the poor Lessons from India......55
• Strategies for the base of the pyramid Lessons from social marketing ..........74
• The bottom of the pyramid Much ado, but is it enough? ..........84
• Leadership Leaders on the crucible of Adversities........95

GLOBAL CEO
VOL.VIII NO.11(NOV)

ARTICLES

• Leadership: Building corporate resilience: The role of leadership.........09
• Business strategy scenario planning: exploring different futures...................25
• Management managing turbulence challenges of managing cross-cultural teams.......47
• Business opportunities Destination UAE..........................36
• Accounting Forensic accounting: Innovative tool for corporate sector..........53
• PMS: Performance management system: The bottom line booster...............58

E-BUSINESS
VOL.IX No.11 (Nov)

CONTENTS
E-TECHNOLOGIES

• Component Content Management in Practice : Meeting the Demands of the Most

Complex Content Applications- Bill Trippe.............17
EAI

• Is Custom Coding the Right Choice for Integration? : Integration Appliances - The Rapid And Simple Alternative..................29
  

E-SECURITY

• Innovative Services Need Innovative Fraud Detection : What Financial Institutions Need now to secure new channels and markets for rapid, Profitable Growth - Scott Zoldi....35

E-ENVIRONMENT

• Advocating Paperless Environment Using Information Technology-Neha Nair...46

E-FINANCE

• E-Insurance: A Strategic Study -T Sri Jyothi.............51

CASE STUDY

• Baidu China's Leading Search Engine-Debapratim Purkayastha, Indu P and SyedaMaseeha
  

BOOK REVIEW

• Virtual Leadership : An Introduction -: Harsh Bhargava and Aparna Bellur Reviewed by G P Mrudhula

MARKETING MASTERMIND
VOL.VIII NO.11 (Nov)

CONTENTS
COVER STORY

• Innovations : Boosting the Service Sector- Mukerjee

NEW TRENDS IN MARKETING

• Bluetooth Marketing -Pradhumn Kumar.................13

TECHNOLOGY IN MARKETING

• Use of Decision Support Systems by Modern Retailers in India -Mridula S Mishra.......17

CONSUMER BEHAVIOR

• Nomophobia :The Right Time to Recognize and Deal with It – Harsh Arora……..21

MARKETING METRICS

• Online Marketing Metrics:An Indispensable Aspect of E-Business - Bhishma Kukreti.......26

ADVERTISING

• Recent Advertising Trends in India -P Ammani and P Radhika................36

RURAL MARKETING

• Effective Product and Positioning Strategies for the Rural Market:A Winning Proposition – Arpita Srivastava............42

SPORTS MARKETING

• Sports Marketing :New Mantra for Corporate Success -Amitabha Ghose...........48

CONSUMERISM

• Consumerism :Its Evolution and Development - R Neelamegam..............52

INDUSTRY FOCUS

• Airline Industry : Winning Hearts!- Ishita Mukherjee...............56

CASE STUDY

• Branding China :From Manufacturing to Marketing-Mamatha Krishna Reddy....62

MARKETING MANAGEMENT
VOL.VII, NO.4 (NOV)

ARTICLES

• Walk Their Walk, and Talk Their Talk: The Mantra of Success in the Hinterland-Mukta Sinha
• Service Quality Perceptions of Life Insurance Policyholders in Northern India: Pre-Privatization vs. Post-Privatization -- Sonia Chawla and Fulbag Singh
• A Conceptual Research on the Association Between Celebrity Endorsement, Brand Image and Brand Equity -- Anjali Tumkur Jaiprakash

CASE STUDY

• Intel Enters Third World Countries: Charity or Business?t --Rashmi Shashikant Malapur

BOOK REVIEW

• Primetime Women How to Win the Hearts, Minds, and Business of Boomer Big Spenders -- Author: Marti Barletta,Reviewed by: Pritee and Saxena Joyce Joseph

HRM REVIEW
VOL.VIII, NO.11(NOV)

Articles
COVER STORY

• Boomerang Recruitment : A Strategic Tool for Rehiring Exceptional Talent -- Rashmi Joshi
• Recruitment Dynamics -- Manishankar Chakraborty
• Recruitments in Companies : Changing Times -- Kiran Kumar
• Recruitment : Emerging Trends -- Tanushri Banerjee

WORKPLACE ISSUES

• The Changing Role of Rewards at the Workplace -- M Subramanya and D Anand

HR CHALLENGES

• Aging Workforce : The Present and the Future -- Manisha Sharma
• Technology Interface with Human Resources -- Mary Ipe

GENDER ISSUES

• Working Women : Wake-up Call -- Shruti Murthy

HUMAN DEVELOPMENT

• A Relook into the Measurement of Human Welfare and Happiness -- Deepika MG

RETENTION

• The 7Ps of Employee Retention -- Komarraju Venkata Vinay

ORGANIZATIONAL DEVELOPMENT

• Integration is the Key -- Akinchan Buddhodev Sinha

OUTSOURCING

• Sports Process Outsourcing: An Emerging Sector -- R Veena

CASE STUDY

• HRD Climate in Indian Organizations : A Study in a Few Selected Units of West Bengal -- Pradyumna Kumar Tripathy

MBA REVIEW
VOL.VII, NO.11(NOV)

Articles
COVER STORY

• Indian Knowledge Economy -- Neeta Baporikar

MANAGEMENT EDUCATION

• Distance Education : Future Scenario -- Malathi Somaiah

CAREER MANAGEMENT

• Success at CAT Demystified -- Vikas Shrotriya
• Effectiveness of PACs : A Case Study -- Bholanath Dutta

JOB MARKET

• US Financial Crisis : Impact on the Job Market -- N Vijaya Lakshmi

GENERAL MANAGEMENT

• Challenges for MBA Students -- M S Rao

FACULTY DEVELOPMENT

• Teacher Ethics and Human Values -- N Uma Devi

TECHNOLOGY

• Nanotechnology : Business Perspectives -- V Venkateswara Rao

INTERVIEW

• `Customer Comes First' -- MP Vishali

NEWSMAKER

• The New Chief -- Dr. Duvvuri Subbarao

BOOK REVIEW

• Industry-Academia Interface : Perspectives and Practices -- Author: Anitha Arunsimha Reviewed by BV Cadambi

CASE FOLIO
VOL.VIII, NO.11(NOV)

Articles
BUSINESS UPDATES

• Indian BPOs Waking Up to the Philippines Opportunity?
• Christian Dior in China : The Sharon Stone Controversy
• Bajaj Auto Ltd. : Realigning Manufacturing Strategy
• McDonald's in Discrimination Row

CASE IN FOCUS

• Tesco in the United States -- Pummy Chatterjee and Sachin Govind
• Kleenex : The Saga of a Super Brand -- Adapa Srinivasa Rao and Debapratim Purkayastha
• Dell's Supply Chain Management Practices -- Indu P and Vivek Gupta

THE ANALYST
VOL.XIV, NO.11(NOV)

Articles
COVER STORY

• Global Credit Cataclysm : Collateral Damage -- Amit Singh Sisodiya and KS Revathi
• And the Contagion Spreads...-- Amit Singh Sisodiya, T Jyotsna and Sudesh Gonela

ROUND TABLE

• Taming the Monster
• Commodity Futures Trading : At Crossroads

FINANCIAL MARKETS

• Corporate Bonds in India : Upping the Ante -- Y Bala Bharathi and Sanjoy De

FINANCIAL SERVICES

• Credit Default Swaps : Weapons of Mass Speculation?:Janardhan Rao and V Ratna

FINANCIAL MARKETS

• Financing Bollywood : Money, Show Me the Money! -- Poonam Namjoshi

BUSINESS ENVIRONMENT

• New Foreign Trade Policy of India : A Balancing Act -- Sumanjeet
• Prediction Markets : Wisdom of Crowds -- N Janardhan Rao and V Ratna
• Japanese Banks : Back with a Bang -- N Janardhan Rao and PS Sarath Chandra
• Liquidity Crunch in India : The Buck Stops Here -- R Venkatesan Iyengar

ARTS & ARTISTS

• Paul Krugman : Wins Nobel for Trade Theories -- M Hanumantha Rao

APOLITICAL

• Nano's Shift to Gujarat : Lessons to Be Learnt -- grk

BANKING

• Banking Sector Reforms : What Lies Ahead? -- Madhavankutty G
• Banks in Carbon Financing : Cashing in on Carbon -- Amit Singh Sisodiya and KS Revathi
• Mobile Banking : The Next Big Thing -- Aletha Ling
• Destination India : In the Islamic Crescent -- Douglas Clark Johnson

INTERVIEW

• Asian Development Bank : Helping to Build a Better Infrastructure -- Tadashi Kondo

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New Syllabus Books added to MBA for this odd semester

New Syllabus Books added to MBA for this odd semester
1. Richard L. Daft,
Management
Cengage learning
2 Copies
2. Harold Koontz
Management - A Global and Entrepreneurial Perspective
TMH
12th, 2008
5 Copies

3. V.S.P.Rao
Management-Concepts and Cases
Excel
5 Copies

4. Stephen P Robbins
Organizational Behavior
PE
12th
10 Copies
5. Fred Luthans
Organizational Behavior
MGH
11th
5 Copies
6. Laurie J Mullins
Management and organizational Behavior
PE
5 Copies
7. D M Mithani
Managerial Economics -Theory and Applications
Himalaya
2nd, 2005
5 Copies
8. Christopher R Thomas
Managerial Economics
MGH
8th
5 Copies
9. Samuelson Nordhavs
Economics
MGH
18th
5 Copies
10. J.K.Sharma
Business Statistics
PE
2nd, 2008
10 Copies
11. S. C. Gupta
Fundamentals of Statistics
Himalaya
6th, 2004
5 Copies
12. Levin and Rubin
Statistics
PE
7th
5 Copies
13. Aczel and Sounderpandian
Complete Business Statistics
TMH
6th, 2006
5 Copies
14. Anderson, Sweeney
Statistics for Business and Economics
Thomson
9th, 2007
5 Copies
15. R. Narayanaswamy
Financial Accounting: A Managerial Prespective
PHI
3rd
10 Copies
16. Ashish K Bhattacharya
Introduction to Financial Statement Analysis
Elsevier
10 Copies
18. Kenneth J Laudon
Management Information Systems
Pearson/PHI
10th, 2007
10 Copies
19. James A. O’ Brien
Introduction to Information System
TMH
12th
5 Copies
20. Effy Oz
Management Information Systems
Thomson Course Technology
3rd, 2003
2 Copies
21. K. Karunakuram
Marketing Management (Text & Cases in Indian Context)
Himalaya
2007
10 Copies
22. Philip Kotler
Principles of Marketing
PE
12th, 2006
6 Copies
23. Tapan Panda
Marketing Management
Excel
2nd
10 Copies
24. M Ashraf Rizvi
Effective Technical Communication
TMH
2005
4 Copies

New Books added to the Library for Computer / Information Science Branch during 2008-09 odd semester

1. Leland.L.Beck
System Software
Addison-Wesley
3rd, 1997
5 Copies

2. John.R.Levine
Lex and Yacc
O'Reilly, SPD
1999
5 Copies

3. Abraham Silberschatz, Peter Baer Galvin, Greg Gagne
Operating System Principles
Wiley-India
7th, 2006
5 Copies

4. Elmasri and Navathe
Fundamentals of Database Systems
Addison-Wesley
5th, 2007
5 Copies

5. Behrouz A. Forouzan
Data Communications and Networking, 4th
TMH
2006
20 Copies

6. John E.. Hopcroft, Rajeev Motwani, Jeffrey D.Ullman
Introduction to Automata Theory, Languages and Computation
PE
3rd, 2007
5 Copies

7. Raymond Greenlaw, H.James Hoover
Fundamentals of the Theory of Computation, Principles and Practice
Morgan Kaufmann
1998
5 Copies

8. Thomas A. Sudkamp
An Introduction to the Theory of Computer Science, Languages and Machines
PE
3rd, 2006
5 Copies

9. P.C.P. Bhatt
Operating Systems,
PHI
2nd, 2006
5 Copies

10. Sommerville
Software Engineering
PE
8th 2007
20 Copies

11. Shari Lawrence Pfleeger
Software Engineering: Theory and Practice
PE
3rd, 2006
5 Copies

12. Waman S Jawadekar
Software Engineering Principles and Practice
TMH
2004
5 Copies

New Books added to the Library for Electronics & Communication Engg. Branch during 2008-09 odd semester
1. John G.Proakis & Dimitris Manolakis
Digital Signal Processing
PE / PHI
3rd, 2003
5 Copies

2. Lee Tan
Digital signal processing
Elsivier
2007
2 Copies

3. Simon Haykin
Communication Systems
JWS
3rd., 2006
10 Copies

4. Simon Haykin
An Introduction to Analog and Digital Communication
JWS
2003
10 Copies

5. B.P.Lathi
Modern digital and analog Commn system
Oxford
3rd, 2005
1 Copy

6. Harold P.E, Stern Samy
Communication Systems
PE
2004
1 Copy

7. R P Singh and S T Sapre
Commn Systems Analog and Digital
TMH
2nd, 2007
2 Copies

8. Liao
Microwave Devices and circuits
PE
15 Copies

9. Merrill Skolnik,
Introduction to Radar systems
TMH
3rd, 2001
10 Copies

10. M. K. Achuthan and K. N. Bhat - Fundamentals of Semiconductor Devices – TMH – 5 Copies
11. Neil H. E. Weste - Principles of CMOS VLSI Design: A Systems Perspective, 2nd ED – PE - 10 Copies
12. John C Bellamy - Digital Telephony, 3rd - Wiley Intersciences - 5 Copies
13. J E Flood - Telecommunication and Switching, Traffic and Networks – PE - 10 Copies