MBA JOURNAL ISSUES: NOV-2008

EFFECTIVE EXECUTIVE
vol.11 No.11(NOV)

CONTENTS

• The Fortune at the Bottom of the Pyramid begins with understanding Target the Bop...10
• Reaching Underserved markets effectively Focus on obvious....................21
• The unfinished business of economic development wanted : new solutions .....32
• BOP Markets An opportunity for alternative business models............50
• Challenges insuring the poor Lessons from India......55
• Strategies for the base of the pyramid Lessons from social marketing ..........74
• The bottom of the pyramid Much ado, but is it enough? ..........84
• Leadership Leaders on the crucible of Adversities........95

GLOBAL CEO
VOL.VIII NO.11(NOV)

ARTICLES

• Leadership: Building corporate resilience: The role of leadership.........09
• Business strategy scenario planning: exploring different futures...................25
• Management managing turbulence challenges of managing cross-cultural teams.......47
• Business opportunities Destination UAE..........................36
• Accounting Forensic accounting: Innovative tool for corporate sector..........53
• PMS: Performance management system: The bottom line booster...............58

E-BUSINESS
VOL.IX No.11 (Nov)

CONTENTS
E-TECHNOLOGIES

• Component Content Management in Practice : Meeting the Demands of the Most

Complex Content Applications- Bill Trippe.............17
EAI

• Is Custom Coding the Right Choice for Integration? : Integration Appliances - The Rapid And Simple Alternative..................29
  

E-SECURITY

• Innovative Services Need Innovative Fraud Detection : What Financial Institutions Need now to secure new channels and markets for rapid, Profitable Growth - Scott Zoldi....35

E-ENVIRONMENT

• Advocating Paperless Environment Using Information Technology-Neha Nair...46

E-FINANCE

• E-Insurance: A Strategic Study -T Sri Jyothi.............51

CASE STUDY

• Baidu China's Leading Search Engine-Debapratim Purkayastha, Indu P and SyedaMaseeha
  

BOOK REVIEW

• Virtual Leadership : An Introduction -: Harsh Bhargava and Aparna Bellur Reviewed by G P Mrudhula

MARKETING MASTERMIND
VOL.VIII NO.11 (Nov)

CONTENTS
COVER STORY

• Innovations : Boosting the Service Sector- Mukerjee

NEW TRENDS IN MARKETING

• Bluetooth Marketing -Pradhumn Kumar.................13

TECHNOLOGY IN MARKETING

• Use of Decision Support Systems by Modern Retailers in India -Mridula S Mishra.......17

CONSUMER BEHAVIOR

• Nomophobia :The Right Time to Recognize and Deal with It – Harsh Arora……..21

MARKETING METRICS

• Online Marketing Metrics:An Indispensable Aspect of E-Business - Bhishma Kukreti.......26

ADVERTISING

• Recent Advertising Trends in India -P Ammani and P Radhika................36

RURAL MARKETING

• Effective Product and Positioning Strategies for the Rural Market:A Winning Proposition – Arpita Srivastava............42

SPORTS MARKETING

• Sports Marketing :New Mantra for Corporate Success -Amitabha Ghose...........48

CONSUMERISM

• Consumerism :Its Evolution and Development - R Neelamegam..............52

INDUSTRY FOCUS

• Airline Industry : Winning Hearts!- Ishita Mukherjee...............56

CASE STUDY

• Branding China :From Manufacturing to Marketing-Mamatha Krishna Reddy....62

MARKETING MANAGEMENT
VOL.VII, NO.4 (NOV)

ARTICLES

• Walk Their Walk, and Talk Their Talk: The Mantra of Success in the Hinterland-Mukta Sinha
• Service Quality Perceptions of Life Insurance Policyholders in Northern India: Pre-Privatization vs. Post-Privatization -- Sonia Chawla and Fulbag Singh
• A Conceptual Research on the Association Between Celebrity Endorsement, Brand Image and Brand Equity -- Anjali Tumkur Jaiprakash

CASE STUDY

• Intel Enters Third World Countries: Charity or Business?t --Rashmi Shashikant Malapur

BOOK REVIEW

• Primetime Women How to Win the Hearts, Minds, and Business of Boomer Big Spenders -- Author: Marti Barletta,Reviewed by: Pritee and Saxena Joyce Joseph

HRM REVIEW
VOL.VIII, NO.11(NOV)

Articles
COVER STORY

• Boomerang Recruitment : A Strategic Tool for Rehiring Exceptional Talent -- Rashmi Joshi
• Recruitment Dynamics -- Manishankar Chakraborty
• Recruitments in Companies : Changing Times -- Kiran Kumar
• Recruitment : Emerging Trends -- Tanushri Banerjee

WORKPLACE ISSUES

• The Changing Role of Rewards at the Workplace -- M Subramanya and D Anand

HR CHALLENGES

• Aging Workforce : The Present and the Future -- Manisha Sharma
• Technology Interface with Human Resources -- Mary Ipe

GENDER ISSUES

• Working Women : Wake-up Call -- Shruti Murthy

HUMAN DEVELOPMENT

• A Relook into the Measurement of Human Welfare and Happiness -- Deepika MG

RETENTION

• The 7Ps of Employee Retention -- Komarraju Venkata Vinay

ORGANIZATIONAL DEVELOPMENT

• Integration is the Key -- Akinchan Buddhodev Sinha

OUTSOURCING

• Sports Process Outsourcing: An Emerging Sector -- R Veena

CASE STUDY

• HRD Climate in Indian Organizations : A Study in a Few Selected Units of West Bengal -- Pradyumna Kumar Tripathy

MBA REVIEW
VOL.VII, NO.11(NOV)

Articles
COVER STORY

• Indian Knowledge Economy -- Neeta Baporikar

MANAGEMENT EDUCATION

• Distance Education : Future Scenario -- Malathi Somaiah

CAREER MANAGEMENT

• Success at CAT Demystified -- Vikas Shrotriya
• Effectiveness of PACs : A Case Study -- Bholanath Dutta

JOB MARKET

• US Financial Crisis : Impact on the Job Market -- N Vijaya Lakshmi

GENERAL MANAGEMENT

• Challenges for MBA Students -- M S Rao

FACULTY DEVELOPMENT

• Teacher Ethics and Human Values -- N Uma Devi

TECHNOLOGY

• Nanotechnology : Business Perspectives -- V Venkateswara Rao

INTERVIEW

• `Customer Comes First' -- MP Vishali

NEWSMAKER

• The New Chief -- Dr. Duvvuri Subbarao

BOOK REVIEW

• Industry-Academia Interface : Perspectives and Practices -- Author: Anitha Arunsimha Reviewed by BV Cadambi

CASE FOLIO
VOL.VIII, NO.11(NOV)

Articles
BUSINESS UPDATES

• Indian BPOs Waking Up to the Philippines Opportunity?
• Christian Dior in China : The Sharon Stone Controversy
• Bajaj Auto Ltd. : Realigning Manufacturing Strategy
• McDonald's in Discrimination Row

CASE IN FOCUS

• Tesco in the United States -- Pummy Chatterjee and Sachin Govind
• Kleenex : The Saga of a Super Brand -- Adapa Srinivasa Rao and Debapratim Purkayastha
• Dell's Supply Chain Management Practices -- Indu P and Vivek Gupta

THE ANALYST
VOL.XIV, NO.11(NOV)

Articles
COVER STORY

• Global Credit Cataclysm : Collateral Damage -- Amit Singh Sisodiya and KS Revathi
• And the Contagion Spreads...-- Amit Singh Sisodiya, T Jyotsna and Sudesh Gonela

ROUND TABLE

• Taming the Monster
• Commodity Futures Trading : At Crossroads

FINANCIAL MARKETS

• Corporate Bonds in India : Upping the Ante -- Y Bala Bharathi and Sanjoy De

FINANCIAL SERVICES

• Credit Default Swaps : Weapons of Mass Speculation?:Janardhan Rao and V Ratna

FINANCIAL MARKETS

• Financing Bollywood : Money, Show Me the Money! -- Poonam Namjoshi

BUSINESS ENVIRONMENT

• New Foreign Trade Policy of India : A Balancing Act -- Sumanjeet
• Prediction Markets : Wisdom of Crowds -- N Janardhan Rao and V Ratna
• Japanese Banks : Back with a Bang -- N Janardhan Rao and PS Sarath Chandra
• Liquidity Crunch in India : The Buck Stops Here -- R Venkatesan Iyengar

ARTS & ARTISTS

• Paul Krugman : Wins Nobel for Trade Theories -- M Hanumantha Rao

APOLITICAL

• Nano's Shift to Gujarat : Lessons to Be Learnt -- grk

BANKING

• Banking Sector Reforms : What Lies Ahead? -- Madhavankutty G
• Banks in Carbon Financing : Cashing in on Carbon -- Amit Singh Sisodiya and KS Revathi
• Mobile Banking : The Next Big Thing -- Aletha Ling
• Destination India : In the Islamic Crescent -- Douglas Clark Johnson

INTERVIEW

• Asian Development Bank : Helping to Build a Better Infrastructure -- Tadashi Kondo