EFFECTIVE EXECUTIVE
vol.11 No.11(NOV)
CONTENTS- The Fortune at the Bottom of the Pyramid begins with understanding Target the Bop...10
- Reaching Underserved markets effectively Focus on obvious....................21
- The unfinished business of economic development wanted : new solutions .....32
- BOP Markets An opportunity for alternative business models............50
- Challenges insuring the poor Lessons from India......55
- Strategies for the base of the pyramid Lessons from social marketing ..........74
- The bottom of the pyramid Much ado, but is it enough? ..........84
- Leadership Leaders on the crucible of Adversities........95
GLOBAL CEO
VOL.VIII NO.11(NOV)
ARTICLES- Leadership: Building corporate resilience: The role of leadership.........09
- Business strategy scenario planning: exploring different futures...................25
- Management managing turbulence challenges of managing cross-cultural teams.......47
- Business opportunities Destination UAE..........................36
- Accounting Forensic accounting: Innovative tool for corporate sector..........53
- PMS: Performance management system: The bottom line booster...............58
E-BUSINESS
VOL.IX No.11 (Nov)
CONTENTSE-TECHNOLOGIES- Component Content Management in Practice : Meeting the Demands of the Most
Complex Content Applications- Bill Trippe.............17
EAI- Is Custom Coding the Right Choice for Integration? : Integration Appliances - The Rapid And Simple Alternative..................29
E-SECURITY- Innovative Services Need Innovative Fraud Detection : What Financial Institutions Need now to secure new channels and markets for rapid, Profitable Growth - Scott Zoldi....35
E-ENVIRONMENT- Advocating Paperless Environment Using Information Technology-Neha Nair...46
E-FINANCE- E-Insurance: A Strategic Study -T Sri Jyothi.............51
CASE STUDY - Baidu China's Leading Search Engine-Debapratim Purkayastha, Indu P and SyedaMaseeha
BOOK REVIEW - Virtual Leadership : An Introduction -: Harsh Bhargava and Aparna Bellur Reviewed by G P Mrudhula
MARKETING MASTERMIND
VOL.VIII NO.11 (Nov)
CONTENTSCOVER STORY - Innovations : Boosting the Service Sector- Mukerjee
NEW TRENDS IN MARKETING - Bluetooth Marketing -Pradhumn Kumar.................13
TECHNOLOGY IN MARKETING - Use of Decision Support Systems by Modern Retailers in India -Mridula S Mishra.......17
CONSUMER BEHAVIOR - Nomophobia :The Right Time to Recognize and Deal with It – Harsh Arora……..21
MARKETING METRICS - Online Marketing Metrics:An Indispensable Aspect of E-Business - Bhishma Kukreti.......26
ADVERTISING - Recent Advertising Trends in India -P Ammani and P Radhika................36
RURAL MARKETING - Effective Product and Positioning Strategies for the Rural Market:A Winning Proposition – Arpita Srivastava............42
SPORTS MARKETING - Sports Marketing :New Mantra for Corporate Success -Amitabha Ghose...........48
CONSUMERISM - Consumerism :Its Evolution and Development - R Neelamegam..............52
INDUSTRY FOCUS - Airline Industry : Winning Hearts!- Ishita Mukherjee...............56
CASE STUDY - Branding China :From Manufacturing to Marketing-Mamatha Krishna Reddy....62
MARKETING MANAGEMENT
VOL.VII, NO.4 (NOV)
ARTICLES- Walk Their Walk, and Talk Their Talk: The Mantra of Success in the Hinterland-Mukta Sinha
- Service Quality Perceptions of Life Insurance Policyholders in Northern India: Pre-Privatization vs. Post-Privatization -- Sonia Chawla and Fulbag Singh
- A Conceptual Research on the Association Between Celebrity Endorsement, Brand Image and Brand Equity -- Anjali Tumkur Jaiprakash
CASE STUDY- Intel Enters Third World Countries: Charity or Business?t --Rashmi Shashikant Malapur
BOOK REVIEW - Primetime Women How to Win the Hearts, Minds, and Business of Boomer Big Spenders -- Author: Marti Barletta,Reviewed by: Pritee and Saxena Joyce Joseph
HRM REVIEW
VOL.VIII, NO.11(NOV)
Articles COVER STORY - Boomerang Recruitment : A Strategic Tool for Rehiring Exceptional Talent -- Rashmi Joshi
- Recruitment Dynamics -- Manishankar Chakraborty
- Recruitments in Companies : Changing Times -- Kiran Kumar
- Recruitment : Emerging Trends -- Tanushri Banerjee
WORKPLACE ISSUES - The Changing Role of Rewards at the Workplace -- M Subramanya and D Anand
HR CHALLENGES - Aging Workforce : The Present and the Future -- Manisha Sharma
- Technology Interface with Human Resources -- Mary Ipe
GENDER ISSUES - Working Women : Wake-up Call -- Shruti Murthy
HUMAN DEVELOPMENT - A Relook into the Measurement of Human Welfare and Happiness -- Deepika MG
RETENTION - The 7Ps of Employee Retention -- Komarraju Venkata Vinay
ORGANIZATIONAL DEVELOPMENT - Integration is the Key -- Akinchan Buddhodev Sinha
OUTSOURCING - Sports Process Outsourcing: An Emerging Sector -- R Veena
CASE STUDY - HRD Climate in Indian Organizations : A Study in a Few Selected Units of West Bengal -- Pradyumna Kumar Tripathy
MBA REVIEW
VOL.VII, NO.11(NOV)
Articles COVER STORY - Indian Knowledge Economy -- Neeta Baporikar
MANAGEMENT EDUCATION - Distance Education : Future Scenario -- Malathi Somaiah
CAREER MANAGEMENT - Success at CAT Demystified -- Vikas Shrotriya
- Effectiveness of PACs : A Case Study -- Bholanath Dutta
JOB MARKET - US Financial Crisis : Impact on the Job Market -- N Vijaya Lakshmi
GENERAL MANAGEMENT - Challenges for MBA Students -- M S Rao
FACULTY DEVELOPMENT - Teacher Ethics and Human Values -- N Uma Devi
TECHNOLOGY - Nanotechnology : Business Perspectives -- V Venkateswara Rao
INTERVIEW - `Customer Comes First' -- MP Vishali
NEWSMAKER- The New Chief -- Dr. Duvvuri Subbarao
BOOK REVIEW - Industry-Academia Interface : Perspectives and Practices -- Author: Anitha Arunsimha Reviewed by BV Cadambi
CASE FOLIO
VOL.VIII, NO.11(NOV)
Articles BUSINESS UPDATES- Indian BPOs Waking Up to the Philippines Opportunity?
- Christian Dior in China : The Sharon Stone Controversy
- Bajaj Auto Ltd. : Realigning Manufacturing Strategy
- McDonald's in Discrimination Row
CASE IN FOCUS- Tesco in the United States -- Pummy Chatterjee and Sachin Govind
- Kleenex : The Saga of a Super Brand -- Adapa Srinivasa Rao and Debapratim Purkayastha
- Dell's Supply Chain Management Practices -- Indu P and Vivek Gupta
THE ANALYST
VOL.XIV, NO.11(NOV)
Articles COVER STORY - Global Credit Cataclysm : Collateral Damage -- Amit Singh Sisodiya and KS Revathi
- And the Contagion Spreads...-- Amit Singh Sisodiya, T Jyotsna and Sudesh Gonela
ROUND TABLE - Taming the Monster
- Commodity Futures Trading : At Crossroads
FINANCIAL MARKETS - Corporate Bonds in India : Upping the Ante -- Y Bala Bharathi and Sanjoy De
FINANCIAL SERVICES - Credit Default Swaps : Weapons of Mass Speculation?:Janardhan Rao and V Ratna
FINANCIAL MARKETS - Financing Bollywood : Money, Show Me the Money! -- Poonam Namjoshi
BUSINESS ENVIRONMENT - New Foreign Trade Policy of India : A Balancing Act -- Sumanjeet
- Prediction Markets : Wisdom of Crowds -- N Janardhan Rao and V Ratna
- Japanese Banks : Back with a Bang -- N Janardhan Rao and PS Sarath Chandra
- Liquidity Crunch in India : The Buck Stops Here -- R Venkatesan Iyengar
ARTS & ARTISTS - Paul Krugman : Wins Nobel for Trade Theories -- M Hanumantha Rao
APOLITICAL - Nano's Shift to Gujarat : Lessons to Be Learnt -- grk
BANKING - Banking Sector Reforms : What Lies Ahead? -- Madhavankutty G
- Banks in Carbon Financing : Cashing in on Carbon -- Amit Singh Sisodiya and KS Revathi
- Mobile Banking : The Next Big Thing -- Aletha Ling
- Destination India : In the Islamic Crescent -- Douglas Clark Johnson
INTERVIEW - Asian Development Bank : Helping to Build a Better Infrastructure -- Tadashi Kondo
