MBA JOURNAL ISSUES:DEC-2008

EFFECTIVE EXECUTIVE:DEC-08

Articles

BLUE OCEAN STRATEGY

Apple : Sailing the Blue Ocean -- Dr. Prem Shamdasani and Anand Agarwal

BLUE OCEAN STRATEGY

Indian Print Media Industry : Creating a Blue Ocean -- Prashant Salwan

BLUE OCEAN STRATEGY

Differentiation through Managing Relationships and Building Loyalty : A Blue Ocean Perspective -- Dr. Jochen Wirtz and Dr. Patricia Chew

BLUE OCEAN STRATEGY

Leadership Primer on Crisis Psychology and Policy Failure : The "Bias Mind Map" -- Prof. Dr. Kai-Alexander Schlevogt

PERSPECTIVE

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant -- Author: W Chan Kim and Renée Mauborgne

LEADERSHIP

Blue Ocean Strategy : Enhances Leader's Effectiveness? -- GRK Murty

INTERVIEW

Blue ocean strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant. -- Author: W Chan Kim and Renée Mauborgne The interview was conducted by Dr. Nagendra V Chowdary

INTERVIEW

I dream of having a Cirque du Soleil show in every important city in the world! I dream of ensuring the high quality standards of our shows for the next decades! -- Daniel Lamarre The interview was conducted by Dr. Nagendra V Chowdary

INTERVIEW

Blue Ocean Strategy is all about innovation. I consider the work of Chan Kim to be pathbreaking. -- Prof. Vijay Govindarajan The interview was conducted by Dr. Nagendra V Chowdary

CASE STUDY

Cirque du Soleil : Creating a Blue Ocean by Balancing Creativity and Business -- Nusrath Jahan Maldar and Sanchita Ghosh

GLOBAL CEO: DEC-08

Articles

LEADERSHIP

Business Approaches to Crisis Management -- P Uma maheswari

LEADERSHIP

Organizational Learning and Organizational Leadership : Some Paramount Considerations for the Global CEO -- Steven Crowther and Dr. Paul B Carr

BUSINESS INTELLIGENCE

Knowledge Management and Repository -- Indranil Banerjee

MANAGEMENT

Bridging the Gap -- Kaushik Mukerjee

PROJECT MANAGEMENT

Managing Multiple Projects : Smart Way to Crack the Complex Challenge -- S Jaya Krishna and Dr. K Rajanath

PERFORMANCE METRICS

Implementing Balanced Scorecard for the Hotel Industry -- Sumati Reddy

CHANGE MANAGEMENT

Business Process Transformation : The i-Flex Way -- Surajit Ghosh Dastidar

HR

Employee Attrition : A Wakeup Call for Management -- Kunal Gaurav and Gowri Deepti

CASE STUDY

Entry and Expansion Strategy -- Debapratim Purakayastha, P Indu, Syeda Maseeha

BOOK REVIEW

Business and Competitive Analysis : Effective Application of New and Classic Methods -- Authors: Craig S Fleisher and Babette E Bensoussan Reviewed by J Venkataraman

E-BUSINESS: DEC-08

Articles

INTERVIEW

"There is scope for vernacular BPO in rural areas." -- Som Mittal

E-ENVIRONMENT

In the Race to be Green, Turn to Information Technology: IT's Role in Promoting Sustainability -- Bob Haas and Alanna Klassen Jamjoum

B2B

B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers

E-SECURITY

Changing Network Management Best Practices Through Secure Remote Management

E-MARKETING

Online Advertising: Opportunities and Challenges -- G P Mrudhula

E-STRATEGIES

E-Business and Apple -- D Srinivasa Rao and K E Santosh

BOOK REVIEW

E-Justice : Perspectives and Experiences -- Editors: Jaya Krishna S and Naveen Kumar Reviewed by T Suneetha

CASE STUDY

Alibaba Competing in China and Beyond -- Debapratim Purkayastha and Hadiya Faheem